Communications Design for German Kabirski
in Black Friday
in Black Friday
The primary goal of design is to unify visual communication within marketing campaign. To achieve this, website banners, advertising materials, and emails are created in a consistent company style, which aligns
with the brand's overall style.
with the brand's overall style.
Branding and WEB for Tech Fuel Systems
Project Overview: Tech Fuel Systems specializes in integrating AmoCRM to optimize business processes and sales. I was tasked with creating a cohesive brand identity.
Scope of Work:
Scope of Work:
- Logo Design: Developed a modern, dynamic logo reflecting the company's tech-driven approach.
- Business Cards: Designed sleek, professional cards to reinforce the brand.
- Website Design: Created a user-friendly website showcasing services and expertise in CRM integration.
Crypto-to-identity database and blockchain transaction analysis tool
Transaction analysis tool:
The challenge of this task was to show a lot of information in the interface. Each crypto wallet has an owner and a history of its incoming and outgoing transactions. The key information here is senders, receivers and transactions.
My solution was to group senders on the left side of the screen and the receivers on the right. The number of transactions from each user is displayed in the circle near the identity. The pop-up displays the ID of each individual transaction.
The challenge of this task was to show a lot of information in the interface. Each crypto wallet has an owner and a history of its incoming and outgoing transactions. The key information here is senders, receivers and transactions.
My solution was to group senders on the left side of the screen and the receivers on the right. The number of transactions from each user is displayed in the circle near the identity. The pop-up displays the ID of each individual transaction.
Search results page:
Users search for a term: crypto wallet, nickname, e-mail, etc. They get all available results from the database.
Page layout depends on the returned data. Some information represents facts about person and other represents associations and links (indirect information). I displayed different types of facts in different formats for better perception.
Users search for a term: crypto wallet, nickname, e-mail, etc. They get all available results from the database.
Page layout depends on the returned data. Some information represents facts about person and other represents associations and links (indirect information). I displayed different types of facts in different formats for better perception.
Posts and illustrations
for skypro.marketing
for skypro.marketing
Every post in this account is about a marketing or design topic. The brand had its own recognizable style with acid colors. For each post, I drew a unique illustration to match the topic of the post to increase engagement.
As a result of my work, these indicators increased by 20%, the account was included in the selection of the best brand designs according to a marketing magazine.
As a result of my work, these indicators increased by 20%, the account was included in the selection of the best brand designs according to a marketing magazine.
Educational section of a website
I designed the educational section of the Flipper website; the goal was to teach users new tricks with their devices. This section targets a wide range of users, from beginners to advanced. It's important that everyone can find a relevant lesson.
The product team sent me a draft of this section. I made hypotheses and tested them in a focus group. The research confirmed my hypotheses and determined the direction of work (e.g., remove the indicator of lesson difficulty, add duration, specify used technologies, etc.).
I created the design you see on the right and did a follow-up study on a larger group. It showed a significant increase in the metrics.
You can read a detailed report on this study here.
The product team sent me a draft of this section. I made hypotheses and tested them in a focus group. The research confirmed my hypotheses and determined the direction of work (e.g., remove the indicator of lesson difficulty, add duration, specify used technologies, etc.).
I created the design you see on the right and did a follow-up study on a larger group. It showed a significant increase in the metrics.
You can read a detailed report on this study here.
Web UI and physical look of the company's DDoS protection hardware.
Skypro internal tools
I created UI for the platform for sending messages, notifications and news to customizable groups of students. It's an internal tool, so I relied on creating a simple interface with minimal customization and easy implementation on bootstrap.
Membership cards
The challenge was to connect two brands with their own identities
and design membership cards that with a set of specified parameters: photo, department name, emblem, ID information
and design membership cards that with a set of specified parameters: photo, department name, emblem, ID information
Advertising banners for marketplaces
The first task was to make a discount banner ad for a luxury brand available to the general public.
The second was to announce the brand's new collection.
The second was to announce the brand's new collection.
J.anikienko@gmail.com
